What is medical SEO?

Medical SEO is the practice of optimizing websites to be found by search engines for informational searches related to medicine, disease, drugs, treatment, and health care.

Medical SEO
Medical SEO


Why should you promote your medical website?

There are millions of internet users worldwide, with at least 1/3 using search engines for information on healthcare. The top 10 search engine result pages (SERPs) get an average click-through rate of 72%. This means you need to be as high as possible if you want to drive traffic.

There are billions of people using the internet today and 75% or 2.3 Billion visit a search engine daily. On average, people conduct between 8-12 searches per day. This is an incredible opportunity for you to increase traffic to your website and provide information on medical conditions, treatments, and services provided.


Why should you include health care in your SEO campaign?

It's important to note that many people are now turning to the internet as their main source of information. Recent studies have shown that 56% of patients turn to the internet for medical information before they visit their doctor, and that number rises to 99% when someone is looking for health-related information. The good news is that these same people often consult search engines such as Google and Bing in order to get the facts on important health matters.


Exactly how many clicks do you need?

You need to look at the click-through rate of a top SERP. As mentioned earlier, some top 10 results get up to a 72% click-through rate! So, for example, if your website is showing in position 1 you would expect on average one out of every 7 clicks on that page to land on your website.

 If your website is showing in position 2 you would expect one out of twelve clicks to land on your site, if it's showing in the 3rd position you would expect a click-through rate of one out of 22, and so on.


Is there any way to get more search traffic?

Of course, there are many ways to get more traffic to your websites, such as social media and blogging. It's no secret that the more relevant and high-quality links you have pointing to your website, the higher it will rank in Google's search results. Of course, not every link is created equal - some links are worth much more than others.


What exactly makes a backlink powerful?

A powerful backlink is one that comes from a page with high Domain Authority, high Page Authority, and high Trust Flow. These are all metrics that you can find out about by using the free MozBar link explorer or by installing this toolbar for your web browser.


How Can I Increase My Domain Authority?

Firstly, submit your website to web directories. This will create a strong reference or link from another webpage which can make all the difference in terms of ranking in search engines. It will also give you more links to other pages on your site.


How Can I Increase My Page Authority?

To increase your page authority, you need two things:

1. Content that people find valuable and link to. This means no keyword stuffing, please! Make sure your content is unique, accurate, up-to-date, and informative.

2. Links from other sites pointing back to your website. The more high-quality links you have coming into your website the higher it will rank in search engine results.


What Are Trust Flow And Citation Flow?

Trust flow and Citation flow are new metrics created by Moz, which show you how trusted and authoritative a website is. These two metrics combined equal the Domain Authority of the page. MozRank (or domain authority) = TF x CF. If you want to learn more about trust flow and citation flow, check out this video by Moz.


How can I get more links to my website?

If you want people to link back to your website you need to make it easy for them and give them a great reason - and that's where blog commenting comes in. If somebody has taken the trouble to comment on your post then they are much more likely to link back to your website. 

You can also build links by including keywords in blog titles and URL's For example, if you are blogging about coffee shops in Melbourne then you might want to title your post 'Top 10 Coffee Shops In Melbourne'. Including some of the keywords from your article in the blog, the title is a great way to get more traffic from search engines. 

You can increase your chances of getting a link by creating a meaningful and informative blog post. A great way to ensure you get high-quality backlinks is to create content that people find valuable and want to link to. If people find your content useful, in-depth, and unique, they are far more likely to link back to your site.


What Is The Difference Between A Backlink And A Collaborative Link?

Backlinks are links that point back to a website from another website while collaborative links are links that come from other sources, not necessarily websites. For example, if you have a link on somebody's blog or somebody sends out an email with a link back to your website, these are all examples of collaborative links. 

These types of links are becoming more and more significant as social media continues to grow - in fact for certain search queries, Google says that the number of collaborative links is also important.