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This is a question that is often asked by website owners and marketers. Both methods of promotion have their advantages and disadvantages and they both cost money, so what works best for you will depend on your goals and budget.
SEO (Search Engine Optimization) is the process of making web pages more visible to search engines like Google, Yahoo, and Bing. Optimizing web pages for search engines means making changes like adding the right keywords to the page's content, links to other websites, etc.
SEO or PPC
This helps get more people to see your website because it is easier for them to find you. The higher you rank on Google (or any other search engine), the more traffic will come to your site.
PPC (Pay-Per-Click) is a type of online advertising where companies pay to have links or ads appear in search engine results and web directories when specific keywords are searched for. PPC campaigns can be set up on Google AdWords, Microsoft AdCenter, and other paid search platforms by an advertising agency or even directly through the major search engines.
With PPC, every time someone searches for one of your keyword phrases and clicks on your ad, you pay a small fee (a bid) that is set by you or your advertising agency. These fees can add up quickly, but it does mean that if someone goes to your site after clicking on your ad, you will earn some money.
What is better, SEO or PPC?
The answer is: it depends on your goals and budget!
If you have a limited budget, then PPC might be the best option for your business because it allows you to get in front of new customers quickly. Since paid ads appear above organic listings (like those in search engines) you will also get more clicks than you would with SEO.
The downside is that PPC costs money and if your budget isn't high enough, then your ads won't show up often enough to really generate traffic for your website.
If you have a bigger budget, SEO might be the better option because it is free to implement and the more you use it, the better your results will be. SEO can take a while to really start working for your site so if you have patience, then you could wind up getting much more for your money in the long run.
If both are possibilities for you, then do some research into what keywords are best for your business and then test both strategies to see which one gives you the best return.